{"product_id":"mixology-that-holds-up-from-first-pour-to-craft-confidence-and-profit-9798295583438","title":"Mixology That Holds Up: From First Pour to Craft, Confidence, and Profit","description":"\u003cp\u003e • Author(s): Daniel Alexander\u003cbr\u003e • Publisher: Karma Creations Publishing LLC\u003cbr\u003e • Publisher Imprint: Karma Creations Publishing LLC\u003cbr\u003e • BISAC: Beverages - Alcoholic - Bartending \u0026amp; Cocktails\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThere are bartenders everywhere.\u003c\/p\u003e\u003cp\u003eThere are far fewer mixologists.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMixology That Holds Up\u003c\/strong\u003e is a grounded, results-driven guide for working bartenders who want more than memorized recipes and trend-chasing drinks.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book focuses on understanding-how drinks work, why balance matters, and how consistency under pressure separates guessing from craft. It moves deliberately from fundamentals to technique, from technique to profitability, and from short-term hustle to long-term sustainability behind the bar.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhile this is not a collection of viral or novelty cocktails, the drinks included are designed to be functional, adaptable, and repeatable. Used as written-or adjusted with intention-they can form the foundation of a seasonal menu, a signature program, or a tighter core cocktail list without sacrificing speed or consistency.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWritten for real working environments, the book addresses speed, flow, menu psychology, cost control, and guest experience without pretension or gimmicks. Every principle earns its place by improving quality, efficiency, or income.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhile the primary audience is the working bartender, the book is equally relevant to bar managers and owners who recognize that value shows up in execution-not ego.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis is not a trend book.\u003c\/p\u003e\u003cp\u003eIt is not a collection of viral drinks.\u003c\/p\u003e\u003cp\u003eIt is a practical framework for turning repetition into intention-and skill into leverage.\u003c\/p\u003e","brand":"Karma Creations Publishing LLC","offers":[{"title":"Paperback","offer_id":47568642277527,"sku":"9798295583438","price":2150.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798295583438.webp?v=1774869831","url":"https:\/\/atlanticbooks.com\/products\/mixology-that-holds-up-from-first-pour-to-craft-confidence-and-profit-9798295583438","provider":"Atlantic Books","version":"1.0","type":"link"}