{"product_id":"mktg-9780357929216","title":"Mktg","description":"\u003cp\u003e • Author(s): Charles Lamb | Joe Hair | Carl McDaniel\u003cbr\u003e • Publisher: Cengage Learning\u003cbr\u003e • Publisher Imprint: Cengage Learning\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003eLamb\/Hair\/McDaniel's MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts. By connecting theory to real-life situations, Lamb\/Hair\/McDaniel's MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry -- helping students recognize the practicality of marketing and develop essential skills for success.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46416284123287,"sku":"9780357929216","price":10985.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780357929216.webp?v=1769063042","url":"https:\/\/atlanticbooks.com\/products\/mktg-9780357929216","provider":"Atlantic Books","version":"1.0","type":"link"}