{"product_id":"mobile-payment-9783658032500","title":"Mobile Payment","description":"\u003cp\u003e • Author(s): Thomas Lerner\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Springer Vieweg\u003cbr\u003e • BISAC: Electronic Commerce (see also headings under Business \u0026amp; Econ\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003ePaying with mobile devices such as mobile phones or smart phones will expand worldwide in the coming years. This development provides opportunities for various industries (banking, telecommunications, credit card business, manufacturers, suppliers, retail) and for consumers.\u003c\/p\u003e\u003cp\u003eThe book comprehensively describes current status, trends and critical aspects of successful mobile payment. It combines theory and practice. Comprising essential aspects of a successful mobile payment as well as successful case studies and practical examples, this book is for all who are developing, offering and using mobile payment.\u003c\/p\u003e\u003cp\u003eContent\u003c\/p\u003e\u003cp\u003eDefinition and characteristics - failures and successes - ingredients to success - What can prevail in the market? - Technologies, security, trust and regulatory requirements - Successful models of practice - Case Studies - Final Review\u003c\/p\u003e \u003cp\u003eTarget Groups\u003c\/p\u003e\u003cp\u003eDecision makers in banks and telecommunication\u003c\/p\u003e\u003cp\u003eSpecialists in strategy, payments, security and fraud, mobile technologies\u003c\/p\u003e\u003cp\u003eAuthor\u003c\/p\u003e\u003cp\u003eThomas Lerner has been an adviser to banks, telecommunications and industrial companies since the 1990s and works in mobile business\/payment in different projects with banks and telecommunications companies.\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Paperback","offer_id":45274813661335,"sku":"9783658032500","price":3672.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783658032500.webp?v=1769281020","url":"https:\/\/atlanticbooks.com\/products\/mobile-payment-9783658032500","provider":"Atlantic Books","version":"1.0","type":"link"}