{"product_id":"mobile-persuasion-design-changing-behaviour-by-combining-persuasion-design-with-information-design-9781447169871","title":"Mobile Persuasion Design: Changing Behaviour by Combining Persuasion Design with Information Design","description":"\u003cp\u003e • Author(s): Aaron Marcus\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Springer\u003cbr\u003e • BISAC: General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eMobile Persuasion Design\u003c\/i\u003e presents ten conceptual design projects (or 'Machines') for new mobile application's (smartphone or tablet with Web portals) that combine theories of persuasion and information design to change people's behaviour. \u003c\/p\u003e\u003cp\u003eAreas such as the environment, health, learning and happiness are explored, looking at ways of marrying people's wants and needs to make simple, usable and desirable mobile applications. A user-centred design approach has been used, adopting user experience (UX) methods, in-depth case studies and market analysis to see what a modern user needs from their mobile application. By applying concepts like persuasion theory and information architecture, try to find ways to satisfy these needs and positively change their user habits.\u003c\/p\u003e\u003cp\u003eIn 2011, the Green, Health, and Money Machines won design awards in an international competition hosted by the International Institute for Information Design, Vienna.\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Paperback","offer_id":45274103120023,"sku":"9781447169871","price":5876.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781447169871.webp?v=1769238832","url":"https:\/\/atlanticbooks.com\/products\/mobile-persuasion-design-changing-behaviour-by-combining-persuasion-design-with-information-design-9781447169871","provider":"Atlantic Books","version":"1.0","type":"link"}