{"product_id":"mobilized-marketing-how-to-drive-sales-engagement-and-loyalty-through-mobile-devices-9781118243268","title":"Mobilized Marketing: How to Drive Sales, Engagement, and Loyalty Through Mobile Devices","description":"\u003cp\u003e • Author(s): Jeff Hasen\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Inside Flap\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eMobile marketing is finally entering the forefront of themarketing realm. Megabrands are rolling out million-dollar budgets, and small businesses have turned to the channel for itsaffordability, measurability, and repeatable successes in producingsales and driving engagement and loyalty.\u003c\/p\u003e\u003cp\u003eThrough insights from bold industry visionaries and fellowmobile pioneers, Mobilized Marketing takes readers throughcampaigns worth repeating and others that are not. Learn the manyroads that marketers can take and the proven strategies and tacticsthat move products and build loyalty through the consumer's mostpersonal device.\u003c\/p\u003e\u003cp\u003eWith examples from the more than 150,000 campaigns developed bymobile marketing and mobile advertising leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes haveperformed in their mobile efforts--why some have failed and howothers bravely turned to mobile. From the convergence of the mobileand social worlds to the emergence of multiscreen marketing, thisbook offers field-tested guidance from the experiences of brandssuch as CNN, MillerCoors, Macy's, Ford, and ESPN. It deliversexpert advice from the smartest marketers across industries onfuture trends, mobile vs. online marketing, and when to considermobile as an extension of traditional media. Mobilized Marketingdelivers a 360 view of the mobile universe that will prepare youto: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003eIntegrate mobile into marketing programs and effectively measureit\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eMake your existing marketing spends work harder\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eOptimize campaigns in real-time\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eDetermine which mobile tactics are keepers and which are not\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eAnd much more!\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMobilized Marketing will equip you to identify theopportunities, ask the right questions, sell mobile into yourorganizations, and drive your profits to new heights. It's time tomobilize your marketing programs and take your brand to the nextlevel.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45115697234071,"sku":"9781118243268","price":1797.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781118243268.webp?v=1767270963","url":"https:\/\/atlanticbooks.com\/products\/mobilized-marketing-how-to-drive-sales-engagement-and-loyalty-through-mobile-devices-9781118243268","provider":"Atlantic Books","version":"1.0","type":"link"}