{"product_id":"modeling-service-quality-and-customer-satisfaction-9781805247630","title":"Modeling Service Quality and Customer Satisfaction","description":"\u003cp\u003e • Author(s): Pardeep Kumar\u003cbr\u003e • Publisher: Independent Author\u003cbr\u003e • Publisher Imprint: Independent Author\u003cbr\u003e • BISAC: Management - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn nineteenth century, banking segment of service sector reported highest growth in India. Today\u003c\/p\u003e\u003cp\u003ebanking has become a part of our life. Banks fulfill the financial needs of every segment of\u003c\/p\u003e\u003cp\u003esociety like rural artisan, farmers, industrialist and government. Banking segment of service\u003c\/p\u003e\u003cp\u003esector make a payment to increase the pecuniary development of any country by transforming\u003c\/p\u003e\u003cp\u003efinancial resources in to productive resources. Hence banking becomes necessity for economic, \u003c\/p\u003e\u003cp\u003eagricultural and industrial development of an economy. Now a day, banking becomes necessary\u003c\/p\u003e\u003cp\u003efor every commercial activity. Banks are the largest depositors of people's saving and largest\u003c\/p\u003e\u003cp\u003elender of money. Today, one cannot suppose to seize banking services for a single day because\u003c\/p\u003e\u003cp\u003ewithout banking no financial transaction takes place. If the banks stop working for some days, a\u003c\/p\u003e\u003cp\u003esituation of financial crises may arise.\u003c\/p\u003e\u003cp\u003eThe present study is divided into five chapters. The first chapter provides an insight into the concept and\u003c\/p\u003e\u003cp\u003econsequences of banking, service quality and customer satisfaction. Second chapter presents a review of\u003c\/p\u003e\u003cp\u003emajor research work done in the field of measurement of service quality and customer satisfaction\u003c\/p\u003e\u003cp\u003eparticularly in banking sector. The third chapter offers research methodology adopted for the study. The\u003c\/p\u003e\u003cp\u003eforth chapter deals with the analysis part of the study and the fifth chapter assembles, the findings and\u003c\/p\u003e\u003cp\u003econclusions and suggest some suggestions to the higher authorities of the bank to improve quality of\u003c\/p\u003e\u003cp\u003eservices provided by the studied bank.\u003c\/p\u003e\u003cp\u003eI always remain thankful to all from whom I have gained knowledge during my studies and who have\u003c\/p\u003e\u003cp\u003eprovided help and assistance in the successful execution of this research work.\u003c\/p\u003e\u003cp\u003eI shall be failing in my pious duty if I don't express my deep sense of gratitude to my supervisor, Dr.\u003c\/p\u003e\u003cp\u003eHemaGulati, Assistant Professor, for her intellectual, creative and affectionate support throughout the\u003c\/p\u003e\u003cp\u003ecourse of the study. Her constant guidance and motivation enabled me to go into this endeavor with great\u003c\/p\u003e\u003cp\u003ezeal and zest. I am deeply indebted to her not only for sparing her precious time enthusiastically but also\u003c\/p\u003e\u003cp\u003estimulating discussions and valuable suggestions.\u003c\/p\u003e\u003cp\u003eI feel it all the more necessary to mention and record my heartily thanks to staff of libraries of\u003c\/p\u003e\u003cp\u003eMaharshiDayanand University, Rohtak; D.A.V. Institute of Management Faridabad; DAV Girl's College, \u003c\/p\u003e\u003cp\u003eKoslifor their cooperation in collection of data, literature and other information.\u003c\/p\u003e","brand":"Independent Author","offers":[{"title":"Paperback","offer_id":45131063165079,"sku":"9781805247630","price":2434.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781805247630.webp?v=1767652104","url":"https:\/\/atlanticbooks.com\/products\/modeling-service-quality-and-customer-satisfaction-9781805247630","provider":"Atlantic Books","version":"1.0","type":"link"}