{"product_id":"modern-marketing-principles-and-practice-9788120339453","title":"Modern Marketing: Principles and Practice","description":"\u003cp\u003e • Author(s): Bose D. Chandra\u003cbr\u003e • Publisher: PHI Learning Pvt Ltd\u003cbr\u003e • Publisher Imprint: PHI Learning Pvt Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis systematically organized text gives a clear understanding of the basic concepts of polymer science and technology and presents the preparation, characterization, properties and applications of polymers.\n\u003c\/p\u003e\u003cp\u003eThe book discusses the raw materials for polymers, polymer forming processes and the various techniques of polymerization. It explains the modification of polymers and all types of additives used with polymers in their end applications. The book also describes the analytical, instrumental and spectroscopic techniques for testing and characterizing polymers, as well as covers the structures and properties of polymers along with their processing and applications. Thermoplastic and thermosetting polymers with a main focus on their manufacturing processes, structures and properties are also discussed. A comparative study of conventional linear polymers and advanced highly branched macromolecules has been included. Finally, a discussion on the basic idea and manufacturing process of some polymer-based industrial products adds value to this text.\n\u003c\/p\u003e\u003cp\u003e\u003cb\u003eKey Features :\u003c\/b\u003e\n\u003c\/p\u003e\u003cp\u003e\tPresents advanced topics such as dendritic polymers and polymer nanocomposites.\n\u003c\/p\u003e\u003cp\u003e\tIncludes a number of illustrations to reinforce the understanding of the subject.\n\u003c\/p\u003e\u003cp\u003e\tContains chapter-end exercises for practice.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThis book is recommended in Assam Engineering College, Assam, Tezpur University, Assam. \u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThis book is designed for the undergraduate and postgraduate students of chemical engineering, polymer science and technology, and rubber science and technology. It is also useful to postgraduate students of applied and industrial chemistry.\u003c\/p\u003e","brand":"PHI Learning Pvt Ltd","offers":[{"title":"Paperback","offer_id":45313798439063,"sku":"9788120339453","price":521.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788120339453.webp?v=1769288377","url":"https:\/\/atlanticbooks.com\/products\/modern-marketing-principles-and-practice-9788120339453","provider":"Atlantic Books","version":"1.0","type":"link"}