{"product_id":"modernist-aesthetics-and-consumer-culture-in-the-writings-of-oscar-wilde-9780415981033","title":"Modernist Aesthetics and Consumer Culture in the Writings of Oscar Wilde","description":"\u003cp\u003e • Author(s): Paul Fortunato\u003cbr\u003e • Publisher: Routledge\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: English, Irish, Scottish, Welsh\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eOscar Wilde was a consumer modernist. His modernist aesthetics drove him into the heart of the mass culture industries of 1890s London, particularly the journalism and popular theatre industries. \u003c\/p\u003e\u003cp\u003eWilde was extremely active in these industries: as a journalist at the Pall Mall Gazette; as magazine editor of the Women's World; as commentator on dress and design through both of these; and finally as a fabulously popular playwright.\u003c\/p\u003e\u003cp\u003eBecause of his desire to impact a mass audience, the primary elements of Wilde's consumer aesthetic were superficial ornament and ephemeral public image - both of which he linked to the theatrical. This concern with the surface and with the ephemeral was, ironically, a foundational element of what became twentieth-century modernism - thus we can call Wilde's aesthetic a consumer modernism, a root and branch of modernism that was largely erased. \u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Hardcover","offer_id":46890894131351,"sku":"9780415981033","price":13099.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780415981033.webp?v=1770271304","url":"https:\/\/atlanticbooks.com\/products\/modernist-aesthetics-and-consumer-culture-in-the-writings-of-oscar-wilde-9780415981033","provider":"Atlantic Books","version":"1.0","type":"link"}