{"product_id":"moralization-how-civilizations-build-lose-and-recover-the-will-to-endure-9798197297006","title":"Moralization: How Civilizations Build, Lose, and Recover the Will to Endure","description":"\u003cp\u003e • Author(s): Chris Cathey\u003cbr\u003e • Publisher: Independently Published\u003cbr\u003e • Publisher Imprint: Independently Published\u003cbr\u003e • BISAC: Cognitive Psychology \u0026amp; Cognition\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eMORALIZATION: How Civilizations Build, Lose, and Recover the Will to Endure\u003c\/i\u003e examines the hidden moral forces that allow individuals, families, institutions, nations, and civilizations to continue under pressure.\u003c\/p\u003e\u003cp\u003eMorale is often treated as a mood, but this book argues that morale is something deeper: the connection between action and meaning, sacrifice and purpose, authority and legitimacy, memory and obligation, present hardship and future possibility.\u003c\/p\u003e\u003cp\u003eChris Cathey develops a powerful framework for understanding three civilizational processes: moralization, demoralization, and remoralization. Moralization builds the will to endure. Demoralization breaks meaning, trust, agency, legitimacy, and confidence. Remoralization restores the conditions that make recovery possible.\u003c\/p\u003e\u003cp\u003eThis book explores how morals are formed, how families and institutions transmit standards, how ritual and story shape human endurance, how propaganda attacks meaning, how cynicism destroys trust, and how leadership can restore morale after collapse.\u003c\/p\u003e\u003cp\u003eAt once philosophical, psychological, cultural, and strategic, \u003ci\u003eMORALIZATION\u003c\/i\u003e offers a clear diagnosis of civilizational exhaustion and a serious argument for renewal.\u003c\/p\u003e","brand":"Independently Published","offers":[{"title":"Paperback","offer_id":47891727384727,"sku":"9798197297006","price":2997.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798197297006.webp?v=1781184624","url":"https:\/\/atlanticbooks.com\/products\/moralization-how-civilizations-build-lose-and-recover-the-will-to-endure-9798197297006","provider":"Atlantic Books","version":"1.0","type":"link"}