{"product_id":"movie-tourism-from-film-commissions-to-territorial-promotion-strategies-9798278581499","title":"Movie Tourism: From Film Commissions to Territorial Promotion Strategies","description":"\u003cp\u003e • Author(s): Andrea Lolli\u003cbr\u003e • Publisher: Independently Published\u003cbr\u003e • Publisher Imprint: Independently Published\u003cbr\u003e • BISAC: Business Aspects\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn an era where media and mobility intersect more than ever, this book offers a pioneering\u003cbr\u003eexploration of the dynamic relationship between audiovisual production and destination\u003cbr\u003epromotion. Drawing on extensive research and original case studies, this\u003cbr\u003ebook reveals how film and television act as powerful engines of tourism development, \u003cbr\u003eshaping perceptions, experiences, and economic opportunities across global and local\u003cbr\u003econtexts. The author guides the reader through the evolution of film-induced tourism, \u003cbr\u003efrom the foundational role of Film Commissions to contemporary strategic framewor\u003cbr\u003eks that leverage cinematic exposure for territorial branding. Through theoretical insights\u003cbr\u003eand practical analysis, the book examines public policies, funding mechanisms, \u003cbr\u003eand cross-sector collaborations that enable places to harness audiovisual content as a\u003cbr\u003etool for sustainable and competitive tourism. With worldwide examples, this volume\u003cbr\u003eoffers valuable perspectives for scholars, policymakers, creative industries professionals, \u003cbr\u003eand destination marketers seeking to understand - and strategically activate -\u003cbr\u003ethe cultural and economic potential of cinema as a driver of territorial visibility and\u003cbr\u003eidentity. This book is an essential resource for anyone curious about how stories on\u003cbr\u003escreen transform into real-world journeys.\u003c\/p\u003e","brand":"Independently Published","offers":[{"title":"Paperback","offer_id":47778980823191,"sku":"9798278581499","price":1270.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798278581499.webp?v=1778032536","url":"https:\/\/atlanticbooks.com\/products\/movie-tourism-from-film-commissions-to-territorial-promotion-strategies-9798278581499","provider":"Atlantic Books","version":"1.0","type":"link"}