{"product_id":"ms-06-marketing-for-managers-9788189086701","title":"MS-06 Marketing for Managers","description":"\u003cp\u003e • Author(s): Sanjay Kumar Pathak\u003cbr\u003e • Publisher: Gullybaba Publishing House Pvt Ltd\u003cbr\u003e • Publisher Imprint: Gullybaba Publishing House Pvt Ltd\u003cbr\u003e • BISAC: European - Spanish \u0026amp; Portuguese\u003c\/p\u003e\u003cp\u003eMS-06 Marketing for Managers Block 1 - Marketing and its Applications Introduction to Marketing Marketing in Developing Economy Marketing of Services Block 2 - Marketing Planning and Organisation Planning Marketing Mix Marketing Segmentation Marketing Organization Marketing Research and its Application Block 3 - Understanding Consumers Deteminants of Consumer Behaviour Models of Consumer Behaviour Indian Consumer Environment Block 4 - Product Management Product Decisions and Strategies Product Life Cycle and New Product Development Branding and Packaging Decisions Block 5 - Pricing and Promotion Strategy Pricing Policies and Practices Marketing Communications Advertising and Publicity Personal Selling and Sales Promotion Block 6 - Distribution and Public Policy Sales Forecasting Distribution Strategies Managing Sales Personnel Marketing and Public Policy Cyber Marketing Total-35, Solved-15, Unsolved-20 June (2003-2019) December (2002-2019)\u003c\/p\u003e","brand":"Gullybaba Publishing House Pvt Ltd","offers":[{"title":"Paperback","offer_id":48226189213847,"sku":"9788189086701","price":3018.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788189086701.webp?v=1788769753","url":"https:\/\/atlanticbooks.com\/products\/ms-06-marketing-for-managers-9788189086701","provider":"Atlantic Books","version":"1.0","type":"link"}