{"product_id":"ms-611-rural-marketing-9789355540065","title":"MS-611 Rural Marketing","description":"\u003cp\u003e • Author(s): Gullybaba Com Panel\u003cbr\u003e • Publisher: Gullybaba Publishing House Pvt Ltd\u003cbr\u003e • Publisher Imprint: Gullybaba Publishing House Pvt Ltd\u003cbr\u003e • BISAC: European - Spanish \u0026amp; Portuguese\u003c\/p\u003e\u003cp\u003eMS-611 Rural Marketing Block 1 - Rural Markets-An Overview Unit 1 - Rural Markets in India Unit 2 - Understanding Rural Environment Block 2 - Understanding the Rural Consumer Unit 1 - Differential Aspects of Buying Behaviour and Major Influences on Rural Buying Behaviour Unit 2 - Trends in Consumer Behaviour Unit 3 - Rural Marketing Research Block 3 - Product and Pricing Decisions for the Rural Markets Unit 1 - Product Development, Adoption Process and Modification Decisions Unit 2 - Pricing Decisions Block 4 - Managing the Promotion Unit 1 - Understanding Rural Media and Current Opportunities Unit 2 - Message Design and Development for Rural Markets Unit 3 - Rural Sales Promotion Effort Block 5 - Accessing Rural Markets Unit 1 - Physical Infrastructure and Dynamics of Distribution Unit 2 - Participants in the Rural Distribution Process Unit 3 - Physical Distribution Process Block 6 - Understanding Rural Merketing Process-Case Studies Unit 1 - Rural Communication: A Case Study of Philips Consumer Electronics Unit 2 - Mass Media and Social Advertising Unit 3 - Rural Distribution for the FMCG Sector - A Case Study of HLL Unit 4 - Rural Buying Behaviour: A Case Study of Consumer In Jammu Total-4, Solved-0, Unsolved-4 June (2020-2021) December (2019-2020)\u003c\/p\u003e","brand":"Gullybaba Publishing House Pvt Ltd","offers":[{"title":"Paperback","offer_id":48228552081559,"sku":"9789355540065","price":1940.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9789355540065.webp?v=1788779985","url":"https:\/\/atlanticbooks.com\/products\/ms-611-rural-marketing-9789355540065","provider":"Atlantic Books","version":"1.0","type":"link"}