{"product_id":"ms-63-product-management-9789382688570","title":"MS-63 Product Management","description":"\u003cp\u003e • Author(s): Panel Gullybaba Com\u003cbr\u003e • Publisher: Gullybaba Publishing House Pvt Ltd\u003cbr\u003e • Publisher Imprint: Gullybaba Publishing House Pvt Ltd\u003cbr\u003e • BISAC: European - Spanish \u0026amp; Portuguese\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e MS-63 Product Management\u003c\/p\u003e\u003cp\u003e Topic Covered\u003c\/p\u003e\u003cp\u003e BLOCK-1 PRODUCT MANAGEMENT- INTRODUCTION\u003c\/p\u003e\u003cp\u003e Unit-1 Product Management - Basic Concepts\u003c\/p\u003e\u003cp\u003e Unit-2 The Product Management Process\u003c\/p\u003e\u003cp\u003e Unit-3 The Product Planning System\u003c\/p\u003e\u003cp\u003e BLOCK-2 MANAGING PRODUCTS\u003c\/p\u003e\u003cp\u003e Unit-4 Product Line Decisions\u003c\/p\u003e\u003cp\u003e Unit-5 Product Life Cycle\u003c\/p\u003e\u003cp\u003e Unit-6 Product Portfolio\u003c\/p\u003e\u003cp\u003e Unit-7 Product Pricing\u003c\/p\u003e\u003cp\u003e BLOCK-3 BRANDING AND PACKAGING DECISIONS\u003c\/p\u003e\u003cp\u003e Unit-8 Branding Decisions\u003c\/p\u003e\u003cp\u003e Unit-9 Product Positioning\u003c\/p\u003e\u003cp\u003e Unit-10 Brand Equity\u003c\/p\u003e\u003cp\u003e Unit-11 Packaging Decisions\u003c\/p\u003e\u003cp\u003e BLOCK-4 NEW PRODUCT DEVELOPMENT\u003c\/p\u003e\u003cp\u003e Unit-12 Organising for Product Development\u003c\/p\u003e\u003cp\u003e Unit-13 Generation, Screening and Development New Product Ideas\u003c\/p\u003e\u003cp\u003e Unit-14 Economic Analysis -Evaluation New Product Ideas\/Concepts\u003c\/p\u003e\u003cp\u003e BLOCK-5 IMPLEMENTING NEW PRODUCT DECISION\u003c\/p\u003e\u003cp\u003e Unit-15 Concept Development and Testing\u003c\/p\u003e\u003cp\u003e Unit-16 Physical Development of the Product\u003c\/p\u003e\u003cp\u003e Unit-17 Pretest Marketing and Test Marketing\u003c\/p\u003e\u003cp\u003e Unit-18 Product Launch\u003c\/p\u003e\u003cp\u003e Total-5- Solved-0, Unsolved-5\u003c\/p\u003e\u003cp\u003e June (2020,2021,2022)\u003c\/p\u003e\u003cp\u003e December (2020,2021)\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e","brand":"Gullybaba Publishing House Pvt Ltd","offers":[{"title":"Paperback","offer_id":48228569972887,"sku":"9789382688570","price":1724.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9789382688570.webp?v=1788780067","url":"https:\/\/atlanticbooks.com\/products\/ms-63-product-management-9789382688570","provider":"Atlantic Books","version":"1.0","type":"link"}