{"product_id":"multichannel-marketing-strategy-design-digital-technology-9783658446741","title":"Multichannel Marketing: Strategy - Design - Digital Technology","description":"\u003cp\u003e • Author(s): Bernd W. Wirtz\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Springer\u003cbr\u003e • BISAC: Marketing - Research\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIncreasing customer demands and innovations in digital sales require targeted management and flexible organisation of multiple sales channels. Multi-channel marketing can be used to achieve outstanding competitive advantages. This book provides a comprehensive and systematic overview of the fundamentals and management of multi-channel marketing. The book understands multi-channel marketing as an integrative marketing system with special consideration of digital technologies.\u003c\/p\u003e \u003cp\u003e\u003cem\u003e\u003cstrong\u003eDr. Rainer Hillebrand, Member of the Supervisory Board Otto Group (2019-), Member of the \u003c\/strong\u003e\u003c\/em\u003eExecutive Board \u003cem\u003eof the Otto Group for Strategy, E-Commerce, Business Intelligence (1999-2019)\u003c\/em\u003e\u003c\/p\u003e \u003cp\u003e\u003cem\u003e\"Wirtz examines the whole path down from theoretical basic knowledge of Multi-Channel-Marketing right up to the practical realization. This book is a needed approach which is at the same time a reference book for specific issues. The Wirtz' is essential for everyone who is concerned with this highly topical subject in his studies or in practice already.\"\u003c\/em\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eDr. Arno Mahlert, \u003c\/strong\u003e \u003cem\u003eChief Executive Officer Tchibo Holding AG (2004-2009), Member of the Board of Directors Peek\u0026amp;Cloppenburg KG and maxingvest AG\u003c\/em\u003e\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Hardcover","offer_id":45274621214871,"sku":"9783658446741","price":8814.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783658446741.webp?v=1769280469","url":"https:\/\/atlanticbooks.com\/products\/multichannel-marketing-strategy-design-digital-technology-9783658446741","provider":"Atlantic Books","version":"1.0","type":"link"}