{"product_id":"multisensory-marketing-9786630122725","title":"Multisensory marketing","description":"\u003cp\u003e • Author(s): Franziska Nemitz\u003cbr\u003e • Publisher: Our Knowledge Publishing\u003cbr\u003e • Publisher Imprint: Our Knowledge Publishing\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003eSensory overload, increasing competitive pressure, a fast-paced world and changing media landscapes have meant that the complexity of effective marketing has steadily increased in recent years. It requires a transdisciplinary exchange of information in order to reach consumers more efficiently and sustainably. The aim of this paper is to present multisensory marketing as a potential tool, along with its key elements; to illustrate its implementation in the market using examples; and to examine its effects and risks.\u003c\/p\u003e","brand":"Our Knowledge Publishing","offers":[{"title":"Paperback","offer_id":48213062844567,"sku":"9786630122725","price":5027.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9786630122725.webp?v=1788725324","url":"https:\/\/atlanticbooks.com\/products\/multisensory-marketing-9786630122725","provider":"Atlantic Books","version":"1.0","type":"link"}