{"product_id":"music-marketing-building-sustainable-music-careers-in-the-digital-age-9798254143024","title":"Music Marketing: Building Sustainable Music Careers in the Digital Age","description":"\u003cp\u003e • Author(s): Oytun Bozkır\u003cbr\u003e • Publisher: Independently Published\u003cbr\u003e • Publisher Imprint: Independently Published\u003cbr\u003e • BISAC: Industries - Entertainment\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMusic marketing is often reduced to tactics-post more content, run ads, get on playlists, go viral. Yet most artists who follow these tactics never build sustainable careers. The problem is not effort. The problem is misunderstanding.\u003c\/p\u003e\u003cp\u003eThis book reframes music marketing from the ground up.\u003c\/p\u003e\u003cp\u003eRather than presenting disconnected strategies, it approaches marketing as a structured system-one that integrates identity, audience psychology, platform behavior, revenue architecture, and long-term positioning. It challenges common assumptions about virality, streaming success, and social media growth, and replaces them with a deeper, more durable framework.\u003c\/p\u003e\u003cp\u003eAcross thirty chapters, this book examines how attention is captured, how trust is built, and how careers are sustained in a saturated digital environment. It explores the mechanics behind audience behavior, the hidden dynamics of algorithmic platforms, and the economic realities shaping modern music careers. It moves beyond surface-level advice and focuses on what actually creates leverage: clarity of positioning, ownership of audience relationships, community depth, and strategic consistency.\u003c\/p\u003e\u003cp\u003eThis is not a guide for quick success.\u003c\/p\u003e\u003cp\u003eIt is a blueprint for long-term thinking.\u003c\/p\u003e\u003cp\u003eFrom the psychology of fandom to the structure of marketing funnels, from touring strategy to direct-to-fan infrastructure, from monetization beyond streaming to the future shaped by artificial intelligence, each chapter builds toward a single objective: transforming scattered attention into sustainable growth.\u003c\/p\u003e\u003cp\u003eThe modern music industry rewards those who understand systems.\u003c\/p\u003e\u003cp\u003eArtists who rely on trends chase visibility.\u003c\/p\u003e\u003cp\u003eArtists who understand structure build careers.\u003c\/p\u003e\u003cp\u003eThis book is written for those who choose the second path.\u003c\/p\u003e","brand":"Independently Published","offers":[{"title":"Paperback","offer_id":47775369429143,"sku":"9798254143024","price":1985.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798254143024.webp?v=1777989934","url":"https:\/\/atlanticbooks.com\/products\/music-marketing-building-sustainable-music-careers-in-the-digital-age-9798254143024","provider":"Atlantic Books","version":"1.0","type":"link"}