{"product_id":"myth-in-modern-media-management-and-marketing-9781522591016","title":"Myth in Modern Media Management and Marketing","description":"\u003cp\u003e • Author(s): Jan Kreft | Sylwia Kuczamer-Klopotowska | Anna Kalinowska-Żeleźnik\u003cbr\u003e • Publisher: Business Science Reference\u003cbr\u003e • Publisher Imprint: Business Science Reference\u003cbr\u003e • BISAC: Telecommunications\u003c\/p\u003e\u003cp\u003eDiscusses the analysis of the role of myth and mythical thinking in the operation of media organisations and their functioning on the media market. Featuring research on topics such as social media, brand management, and advertising, this book is ained at\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46457921831063,"sku":"9781522591016","price":16750.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781522591016.webp?v=1769183543","url":"https:\/\/atlanticbooks.com\/products\/myth-in-modern-media-management-and-marketing-9781522591016","provider":"Atlantic Books","version":"1.0","type":"link"}