{"product_id":"national-cultures-role-in-international-business-9783639058321","title":"National Culture's Role in International Business","description":"\u003cp\u003e • Author(s): Johanna Schöberl\u003cbr\u003e • Publisher: VDM Verlag Dr. Mueller E.K.\u003cbr\u003e • Publisher Imprint: VDM Verlag Dr. Mueller E.K.\u003cbr\u003e • BISAC: International - General\u003c\/p\u003e\u003cp\u003eMultinational companies are influenced by national culture. Members of a multinational corporation are influenced by national culture. National culture itself is influenced by many variables such as eco-nomy and politics that, again, influence multinational corporations and their members. Especially in international business, culture is treated as an all-purpose variable for all kinds of difficulties that occur and only little attention is paid to all other relevant factors that might come into account. This book gives a more detailed view and a more gradual distinction on how national culture influences a multinational company on an organizational and on an individual level. Moreover, the other side of the coin is discussed: How far culture is determined by its environ-ment. The three levels of analysis - culture in its environment, on an organizational and individual level - are treated separately and con-secutively, implications for management are drawn. The aim is to provide the reader with a more detailed distinction of what situations, phenomenons or problems in international business are really culture-driven and - which ones are not.\u003c\/p\u003e","brand":"VDM Verlag Dr. Mueller E.K.","offers":[{"title":"Paperback","offer_id":46886279970967,"sku":"9783639058321","price":5439.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783639058321.webp?v=1770251188","url":"https:\/\/atlanticbooks.com\/products\/national-cultures-role-in-international-business-9783639058321","provider":"Atlantic Books","version":"1.0","type":"link"}