{"product_id":"network-radio-ratings-1932-1953-a-history-of-prime-time-programs-through-the-ratings-of-nielsen-crossley-and-hooper-9780786445585","title":"Network Radio Ratings, 1932-1953: A History of Prime Time Programs Through the Ratings of Nielsen, Crossley and Hooper","description":"\u003cp\u003e • Author(s): Jim Ramsburg\u003cbr\u003e • Publisher: McFarland \u0026amp; Company\u003cbr\u003e • Publisher Imprint: McFarland \u0026amp; Company\u003cbr\u003e • BISAC: Radio - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e Network radio from 1932 to 1953 was a high-stakes competition embracing technology, industry, government and advertising, ruled by dollars and dictated by ratings. This comprehensive reference work provides a fascinating account of broadcasting's most colorful era, when four nationwide networks dominated American media as no concerted communications force ever had.\u003c\/p\u003e\u003cp\u003e Introductory sections chronicle the development of the broadcasting, advertising and entertainment industries, with an explanation of the ratings systems and their evolution. Twenty-one substantial sections follow, each covering a specific year of radio's golden age, with industry statistics, daily program ratings and a chart of the year's 50 top programs. A summary lists the era's most successful programs within the five major formats. Three appendices and a full index conclude the work.\u003c\/p\u003e","brand":"McFarland \u0026 Company","offers":[{"title":"Paperback","offer_id":47598577451159,"sku":"9780786445585","price":4645.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780786445585.webp?v=1775001256","url":"https:\/\/atlanticbooks.com\/products\/network-radio-ratings-1932-1953-a-history-of-prime-time-programs-through-the-ratings-of-nielsen-crossley-and-hooper-9780786445585","provider":"Atlantic Books","version":"1.0","type":"link"}