{"product_id":"new-economy-emotion-engaging-customer-passion-with-e-crm-9780470841358","title":"New Economy Emotion: Engaging Customer Passion with E-CRM","description":"\u003cp\u003e • Author(s): Alfredo Zingale\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: E-Commerce - General (see also Computers - Electronic Commer\u003c\/p\u003e\u003cp\u003eDespite the hype, e-commerce involves approaches that have long been established in conventional markets. The main difference is one of customer intimacy and reach. Through online Customer Relationship Management (CRM), e-commerce allows for the first time the possibility of genuine one-to-one marketing and communication - even in mass markets. Examining both long- and short-term strategies as part of the groundbreaking New Economy Excellence series, New Economy Emotion clearly shows how to integrate existing strengths with the Internet's tremendous power for personal interaction in a powerful ongoing loop.\u003cbr\u003e \u003cbr\u003e Other titles in the New Economy Excellence series include:\u003cbr\u003e \u003cbr\u003e New Economy Edge: Strategies and Techniques for Boosting Online Profitability\u003cbr\u003e Jeremy Kourdi - 0471498440\u003cbr\u003e New Economy Energy: Unleashing Knowledge for Competitive Advantage\u003cbr\u003e Sultan Kermally - 0471499633\u003cbr\u003e New Economy Expression: Redefining Marketing in the Multi-Channel Age\u003cbr\u003e David Mercer - 0471500089\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Paperback","offer_id":45201513873559,"sku":"9780470841358","price":3591.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780470841358.webp?v=1767667940","url":"https:\/\/atlanticbooks.com\/products\/new-economy-emotion-engaging-customer-passion-with-e-crm-9780470841358","provider":"Atlantic Books","version":"1.0","type":"link"}