{"product_id":"new-ideas-about-new-ideas-insights-on-creativity-from-the-world-s-leading-innovators-9780738207803","title":"New Ideas about New Ideas: Insights on Creativity from the World's Leading Innovators","description":"\u003cp\u003e • Author(s): White | Shira P.\u003cbr\u003e • Publisher: Basic Books\u003cbr\u003e • Publisher Imprint: Basic Books\u003cbr\u003e • BISAC: Entrepreneurship\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003en New Ideas About New Ideas, Shira White offers a fresh, lively, and inspiring perspective on innovation. Drawing from in-depth interviews with dozens of today's most fascinating people-from architect Frank Gehry to physicist Brian Greene-White illustrates how anyone can achieve a creative mindset and let the sparks fly. Whether you are building a new organization, turning around a company, launching a new ad campaign or product line, or staying a step ahead of your competitors on any front, New Ideas About New Ideas is bound to change the way you look at your life, your work, and your world.\u003c\/p\u003e","brand":"MIXIG","offers":[{"title":"Paperback","offer_id":45091662135447,"sku":"9780738207803","price":1809.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780738207803.webp?v=1767267532","url":"https:\/\/atlanticbooks.com\/products\/new-ideas-about-new-ideas-insights-on-creativity-from-the-world-s-leading-innovators-9780738207803","provider":"Atlantic Books","version":"1.0","type":"link"}