{"product_id":"new-online-retailing-innovation-and-transformation-9783834946522","title":"New Online Retailing: Innovation and Transformation","description":"\u003cp\u003e • Author(s): Gerrit Heinemann\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Gabler Verlag\u003cbr\u003e • BISAC: Management - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003eThe authors describe in detail what makes today's online retailing different and provide eight central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful. The authors pull together \"lessons learned\" from the last 10 years, and give readers a tour of the future of online selling. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Contents\u003cbr\u003e Online Retailing in Transition - Revolution, not Evolution\u003cbr\u003e New Online Retailing - What Does It Mean?\u003cbr\u003e Eight Success Factors in New Online Retailing\u003cbr\u003e Best Practices in New Online Retailing\u003cbr\u003e Risks and Benefits of New Online Retailing \u003cp\u003e\u003c\/p\u003e Target Groups\u003cbr\u003e Top management in the retailing and consumer goods industries\u003cbr\u003e Teachers and students in marketing and retailing \u003cp\u003e\u003c\/p\u003e About the Authors\u003cbr\u003e Gerrit Heinemann is a professor of business, management and trade at the\u003cbr\u003e Niederrhein University of Applied Sciences, Mönchengladbach, Germany.\u003cbr\u003e Christoph Schwarzl is Managing Director and Retail Industry Principal at Accenture, \u003cbr\u003e Düsseldorf, Germany.","brand":"Springer","offers":[{"title":"Paperback","offer_id":45277970792599,"sku":"9783834946522","price":3672.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783834946522.webp?v=1769289699","url":"https:\/\/atlanticbooks.com\/products\/new-online-retailing-innovation-and-transformation-9783834946522","provider":"Atlantic Books","version":"1.0","type":"link"}