{"product_id":"new-perspectives-in-marketing-by-word-of-mouth-9781785608193","title":"New Perspectives in Marketing by Word-Of-Mouth","description":"\u003cp\u003e • Author(s): Emerald Group Publishing Limited\u003cbr\u003e • Publisher: Emerald Group Publishing\u003cbr\u003e • Publisher Imprint: Emerald Group Publishing\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003eNew Perspectives on Marketing by Word-of-Mouth is a collection of key articles on this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain include: - How brand love is built in the fashion industry - How larger organisations can respond most effectively to negative comments on social media. - The effectiveness of a Facebook fanpage for the MINI car brand. Modern communications technology means that the influence of the consumer in building or damaging a brand reputation is increasing. Find out some of the reasons why by reading this collection.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46505119678615,"sku":"9781785608193","price":6013.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781785608193.webp?v=1769193047","url":"https:\/\/atlanticbooks.com\/products\/new-perspectives-in-marketing-by-word-of-mouth-9781785608193","provider":"Atlantic Books","version":"1.0","type":"link"}