{"product_id":"new-product-development-in-the-global-economy-9780230001992","title":"New Product Development in the Global Economy","description":"\u003cp\u003e • Author(s): T. Kono\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Palgrave MacMillan\u003cbr\u003e • BISAC: Development - Business Development\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eNew product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the principles used by successful firms in developing new products and pruning those that hold the company back.\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Hardcover","offer_id":45282431959191,"sku":"9780230001992","price":7345.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780230001992.webp?v=1769302131","url":"https:\/\/atlanticbooks.com\/products\/new-product-development-in-the-global-economy-9780230001992","provider":"Atlantic Books","version":"1.0","type":"link"}