{"product_id":"new-technologies-and-branding-9781786301970","title":"New Technologies and Branding","description":"\u003cp\u003e • Author(s): Philippe Sachetti\u003cbr\u003e • Publisher: Wiley-Iste\u003cbr\u003e • Publisher Imprint: Wiley-Iste\u003cbr\u003e • BISAC: Small Business - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBetween cases of study, theoretical panorama and practical reflections, this book gives brand leaders the means to defend their brand in a changing environment, where new technologies and manipulation techniques have rendered old defense schemes obsolete. Rather than suggesting a reflection from the point of view of the crisis, the authors deal with the question under another, broader theme: conflict.\u003c\/p\u003e","brand":"Wiley-Iste","offers":[{"title":"Hardcover","offer_id":45201434378391,"sku":"9781786301970","price":10591.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781786301970.webp?v=1767667922","url":"https:\/\/atlanticbooks.com\/products\/new-technologies-and-branding-9781786301970","provider":"Atlantic Books","version":"1.0","type":"link"}