{"product_id":"new-venture-creation-an-innovators-guide-to-startups-and-corporate-ventures-9781452257211","title":"New Venture Creation: An Innovator's Guide to Startups and Corporate Ventures","description":"\u003cp\u003e • Author(s): Marc H\u003cbr\u003e • Publisher: SAGE Publications Inc\u003cbr\u003e • Publisher Imprint: SAGE Publications Inc\u003cbr\u003e • BISAC: Entrepreneurship\u003c\/p\u003e\u003cp\u003eStructured around the idea that innovation is at the core of successful entrepreneurship, \u003cstrong\u003eNew Venture Creation: An Innovator′s Guide to Startups and Corporate Ventures, Second Edition\u003c\/strong\u003e by Marc H. Meyer and Frederick G. Crane is an insightful, applied-methods guide that establishes innovation as a necessary first step before writing a business plan or developing a financial model. With a focus on pragmatic methods, this guide helps students develop the innovative concepts and business plans they need to raise start-up capital.\u003c\/p\u003e","brand":"SAGE Publications Inc","offers":[{"title":"Paperback","offer_id":45457386668183,"sku":"9781452257211","price":13961.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781452257211.webp?v=1769293400","url":"https:\/\/atlanticbooks.com\/products\/new-venture-creation-an-innovators-guide-to-startups-and-corporate-ventures-9781452257211","provider":"Atlantic Books","version":"1.0","type":"link"}