{"product_id":"next-gen-banking-customer-intelligence-as-a-strategic-differentiator-9786208444549","title":"Next-Gen Banking: Customer Intelligence as a Strategic Differentiator","description":"\u003cp\u003e • Author(s): Kirti Wanjale | Aditya Wanjale\u003cbr\u003e • Publisher: LAP Lambert Academic Publishing\u003cbr\u003e • Publisher Imprint: LAP Lambert Academic Publishing\u003cbr\u003e • BISAC: General\u003c\/p\u003e\u003cp\u003eIn the contemporary business landscape, marked by the dynamic interplay of Entrepreneurship and Modern Banking, the confluence of rapidly evolving customer needs, heightened competition, and groundbreaking technological innovations shapes a paradigm where strategic imperatives take centre stage. Amidst this intricate tapestry, Customer Relationship Management (CRM) emerges not merely as a tool but as a pivotal strategy and technological cornerstone, exerting a profound influence, particularly within the spheres of entrepreneurship and banking. This research embarks on a semi-systematic review, navigating the complexities of this symbiotic relationship and unravelling its multifaceted impact on the broader business ecosystem.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46394156155031,"sku":"9786208444549","price":4230.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9786208444549.webp?v=1769028029","url":"https:\/\/atlanticbooks.com\/products\/next-gen-banking-customer-intelligence-as-a-strategic-differentiator-9786208444549","provider":"Atlantic Books","version":"1.0","type":"link"}