{"product_id":"no-longer-convincing-the-art-of-speaking-the-right-words-ethos-pathos-logos-9798197100092","title":"No Longer Convincing: The art of speaking the right words Ethos - Pathos - Logos","description":"\u003cp\u003e • Author(s): Richard Bertrand\u003cbr\u003e • Publisher: Independently Published\u003cbr\u003e • Publisher Imprint: Independently Published\u003cbr\u003e • BISAC: General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhy do some words instantly resonate, connect, and persuade... while others fail-even when they are right?\u003c\/p\u003e\u003cp\u003eFor centuries, the principles of Ethos, Pathos, and Logos (first identified by Aristote) have shaped the art of communication. Yet today, they are often misunderstood, reduced to manipulation techniques or superficial persuasion tactics.\u003c\/p\u003e\u003cp\u003eThis book offers a radically different perspective.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNo Longer Convincing\u003c\/b\u003e is not about forcing agreement. It is about understanding why persuasion often fails and how a more balanced, authentic form of communication can transform the way we speak and are heard.\u003c\/p\u003e\u003cp\u003eRichard BERTRAND explores the three essential forces behind every powerful message: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eEthos\u003c\/b\u003e - the silent credibility that earns trust\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003ePathos\u003c\/b\u003e - the emotional connection that creates resonance\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eLogos\u003c\/b\u003e - the clarity of thought that brings understanding\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eBut the real insight goes further: none of these forces works alone. True impact comes from their balance.\u003c\/p\u003e\u003cp\u003eThrough clear, structured, and deeply human analysis, this book reveals: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ewhy logical arguments are often not enough\u003c\/li\u003e\n\u003cli\u003ewhy emotions can unite or divide\u003c\/li\u003e\n\u003cli\u003ewhy credibility cannot be faked\u003c\/li\u003e\n\u003cli\u003eand how timing and context shape every conversation\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFrom family relationships to social interactions, from public discourse to intimate conversations, you will learn how to adjust your words without losing your authenticith, how to be heard without imposing, and how to create meaningful understanding instead of resistance.\u003c\/p\u003e\u003cp\u003eThis is not a book of tricks.\u003c\/p\u003e\u003cp\u003eIt is a framework for thinking, speaking, and connecting differently.\u003c\/p\u003e\u003cp\u003eBecause in the end, you never truly convince anyone.\u003c\/p\u003e\u003cp\u003eYou simply create the conditions for them to convince themselves.\u003c\/p\u003e","brand":"Independently Published","offers":[{"title":"Paperback","offer_id":47891876675735,"sku":"9798197100092","price":1181.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798197100092.webp?v=1781185034","url":"https:\/\/atlanticbooks.com\/products\/no-longer-convincing-the-art-of-speaking-the-right-words-ethos-pathos-logos-9798197100092","provider":"Atlantic Books","version":"1.0","type":"link"}