{"product_id":"no-one-planned-this-how-platforms-rewired-entertainment-9798993175218","title":"No One Planned This: How Platforms Rewired Entertainment","description":"\u003cp\u003e • Author(s): Darren Cross\u003cbr\u003e • Publisher: Dca\u003cbr\u003e • Publisher Imprint: Dca\u003cbr\u003e • BISAC: Industries - Media \u0026amp; Communications\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe platform owns the relationship you built.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDiscovery is broken, sameness pays, and the algorithm changes the rules the moment you master them. The \"creator middle class\" was always a myth, and independence turned out to be the most expensive rent in the business.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eNo One Planned This traces how entertainment got rewired-from Netflix's 2004 streaming pivot through MCNs, infinite feeds, and the collision of TV and social video-until the factory model began eating itself.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThen it shows what actually survives when the feed moves on: channels over one-offs, ritual over spikes, identity over anonymous reach, owned rooms over rented land.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWritten by the analyst who modeled Netflix's early disruption at Wedbush and helped scale Disney-acquired Maker Studios, this is a book about building systems that keep working long after the playbooks and platforms change.\u003c\/p\u003e","brand":"Dca","offers":[{"title":"Paperback","offer_id":47570504908951,"sku":"9798993175218","price":1216.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798993175218.webp?v=1774882461","url":"https:\/\/atlanticbooks.com\/products\/no-one-planned-this-how-platforms-rewired-entertainment-9798993175218","provider":"Atlantic Books","version":"1.0","type":"link"}