{"product_id":"non-obvious-2019-how-to-predict-trends-and-win-the-future-9781940858661","title":"Non-Obvious 2019: How to Predict Trends and Win the Future","description":"\u003cp\u003e • Author(s): Rohit Bhargava\u003cbr\u003e • Publisher: Ideapress Publishing\u003cbr\u003e • Publisher Imprint: Ideapress Publishing\u003cbr\u003e • BISAC: Forecasting\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e \u003cstrong\u003eWall Street Journal Best Seller\u003c\/strong\u003e \u003cstrong\u003eFinalist: The AMA Leonard L. Berry Book Prize\u003c\/strong\u003e \u003cstrong\u003eWinner: The Eric Hoffer Book Award (Business)\u003c\/strong\u003e \u003cstrong\u003eWinner: INDIE Gold Medal Book Award (Business)\u003c\/strong\u003e \u003c\/p\u003e \u003cp\u003e\u003cem\u003eHow are a men's grooming brand and frustrated \"stuck-at-work\" dads leading a revolution in masculinity post #MeToo?\u003c\/em\u003e\u003c\/p\u003e \u003cp\u003e\u003cem\u003eWhat can the decline of a global lingerie brand and corporate hackathons teach us about how fear can stifle innovation?\u003c\/em\u003e\u003c\/p\u003e \u003cp\u003e\u003cem\u003eHow does hiring \"neuro-diverse\" workers and creating empathetic shampoo bottles signal a dramatic shift toward compassion in the workplace?\u003c\/em\u003e\u003c\/p\u003e \u003cp\u003eFor the past 9 years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of non-obvious trends by asking the questions that most trend predictors miss.\u003c\/p\u003e \u003cp\u003eIn this all-new ninth edition, discover what more than a million readers already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world.\u003c\/p\u003e \u003cp\u003eIn total, the \u003cem\u003eNon-Obvious 2019\u003c\/em\u003e edition features 15 all-new trends across 5 categories including Culture; Consumer Behavior, Marketing; Social Media, Media \u0026amp; Education, Technology; Design plus Economics; Entrepreneurship. The book also features a detailed section with a review and rating for more than 115 previously predicted trends, with longevity ratings for each.\u003c\/p\u003e \u003cp\u003eAs with the original version, this new edition of \u003cem\u003eNon-Obvious\u003c\/em\u003e also delves into the curation process the author has used for years to build his Trend Reports and takes readers behind the scenes of trend curation (much to the delight of past readers who have been asking about this for years), and show them the methodology they can use to predict the future for themselves.\u003c\/p\u003e","brand":"Ideapress Publishing","offers":[{"title":"Paperback","offer_id":45158015336599,"sku":"9781940858661","price":1246.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781940858661.webp?v=1767913789","url":"https:\/\/atlanticbooks.com\/products\/non-obvious-2019-how-to-predict-trends-and-win-the-future-9781940858661","provider":"Atlantic Books","version":"1.0","type":"link"}