{"product_id":"non-obvious-how-to-think-different-curate-ideas-predict-the-future-9781940858234","title":"Non-Obvious: How to Think Different, Curate Ideas \u0026 Predict the Future","description":"\u003cp\u003e • Author(s): Rohit Bhargava\u003cbr\u003e • Publisher: Ideapress Publishing\u003cbr\u003e • Publisher Imprint: Ideapress Publishing\u003cbr\u003e • BISAC: Forecasting\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eGet the 2018 Updated edition of this book!\u003cbr\u003e Winner: Axiom Business Theory Silver Medal (2017 Edition)\u003cbr\u003e Official Selection: Gary's Book Club at CES (2017 Edition)\u003cbr\u003e Wall Street Journal Best Seller (2015 Edition)\u003cbr\u003e TOP 50 ALL AMAZON KINDLE BOOKS (2015 Edition)\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \u003ci\u003eWhat unexpected insights can a holographic Holocaust survivor and a Japanese film about soy sauce offer us about career development? How do self-repairing airplane wings, touch-enabled \"skinterface\" tattoos and smart locks predict the next trillion-dollar industry? What can the surprising popularity of an odd Norwegian TV show and the rise of \"quiet eating\" in Spain teach us about buying behavior?\u003c\/i\u003e\u003cp\u003eThe answers to these questions may not be all that obvious. And that's exactly the point.\u003c\/p\u003e\u003cp\u003eFor the past 7 years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of non-obvious trends by asking the questions that most trend predictors miss. It's why his insights on future trends and the art of curating trends have been utilized by dozens of the biggest brands and organizations in the world like Intel, Under Armour and the World Bank.\u003c\/p\u003e\u003cp\u003eIn this all-new seventh edition, discover what more than a million readers already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world.\u003c\/p\u003e\u003cp\u003eHere is a snapshot of trends featured in the report: \u003c\/p\u003e\u003cp\u003e. \u003cb\u003eFierce Femininity\u003c\/b\u003e - As gender continues to become more fluid, fiercely independent women are increasingly portrayed as heroines, seen as role models and changing the world.\u003c\/p\u003e\u003cp\u003e- \u003cb\u003ePassive Loyalty\u003c\/b\u003e - The ease of switching from brand to brand continues to empowers consumers - forcing brands to get smarter about earning true loyalty of belief versus loyalty of convenience.\u003c\/p\u003e\u003cp\u003e- \u003cb\u003eRobot Renaissance\u003c\/b\u003e - As the utility of robots moves beyond manufacturing and into the home and workplace, they adopt better human-like interfaces and even may have micro-personalities built in.\u003c\/p\u003e\u003cp\u003e- \u003cb\u003eMoonshot Entrepreneurship \u003c\/b\u003e- Inspired by visionary entrepreneurs, more organizations think beyond profit and focus on using business to make a positive social impact and even save the world.\u003c\/p\u003e\u003cp\u003eIn total, the \u003ci\u003eNon-Obvious 2017 Edition\u003c\/i\u003e features 15 all-new trends for 2017 across 5 categories including Culture \u0026amp; Consumer Behavior, Marketing \u0026amp; Social Media, Media \u0026amp; Education, Technology \u0026amp; Design plus Economics \u0026amp; Entrepreneurship. The book also features a detailed section with a review and rating for more than 60 previously predicted trends - with longevity ratings for each.\u003c\/p\u003e\u003cp\u003eAs with the original version, this new edition of \u003ci\u003eNon-Obvious\u003c\/i\u003e also delves into the curation process the author has used for years to build his Trend Reports and takes readers behind the scenes of trend curation (much to the delight of past readers who have been asking about this for years), and show them the methodology they can use to predict the future for themselves.\u003c\/p\u003e","brand":"Ideapress Publishing","offers":[{"title":"Paperback","offer_id":45131491704983,"sku":"9781940858234","price":1218.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781940858234.webp?v=1767145818","url":"https:\/\/atlanticbooks.com\/products\/non-obvious-how-to-think-different-curate-ideas-predict-the-future-9781940858234","provider":"Atlantic Books","version":"1.0","type":"link"}