{"product_id":"nonprofit-essentials-major-gifts-9780471738374","title":"Nonprofit Essentials: Major Gifts","description":"\u003cp\u003e • Author(s): Julia I. Walker\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Nonprofit Organizations \u0026amp; Charities - General\u003c\/p\u003e\u003cp\u003e\"Major gifts are at the heart of any coordinated, successful fundraising effort. Julie Walker shows you how to do it all-- find the prospects, staff the program, and ask for the money. The sidebar stories and real-world examples sprinkled throughout the book are entertaining, yet still make a point. I would buy it for the advice and keep it for the anecdotes.\"\u003cbr\u003e --Duris Holmes, Chairman of the Board Benjamin Franklin High School New Orleans, Louisiana\u003cbr\u003e \u003cbr\u003e Part of the AFP\/Wiley Fund Development Series, Nonprofit Essentials: Major Gifts is a professional guide to major gift fundraising, concisely presented in a format that is accessible, lively, and easy-to-read. With in-depth advice from experienced fundraiser Julia Walker, this book takes the reader from the early stages of establishing a program through the core elements of all major gift programs: identifying and rating prospects; preparing the case; training volunteers; cultivating donors; making the ask; and providing recognition and stewardship for the gift. Its nuts-and-bolts presentation focuses on how to create a prospect-centered program that develops the capacity to engage and solicit donors, effectively based on their unique interests and needs.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Paperback","offer_id":45201484185751,"sku":"9780471738374","price":5036.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780471738374.webp?v=1767307381","url":"https:\/\/atlanticbooks.com\/products\/nonprofit-essentials-major-gifts-9780471738374","provider":"Atlantic Books","version":"1.0","type":"link"}