{"product_id":"nonprofit-marketing-best-practices-9780471791898","title":"Nonprofit Marketing Best Practices","description":"\u003cp\u003e • Author(s): John J. Burnett\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Nonprofit Organizations \u0026amp; Charities - Marketing \u0026amp; Communicat\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom a leader in nonprofit marketing, a hands-on guide to the best practices in doing marketing for your organization.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFrom a leader in nonprofit marketing, a hands-on guide to the best practices in doing marketing for your organization. In today's challenging economic climate, every nonprofit organization needs an organization-wide commitment to a comprehensive marketing strategy that increases awareness and support. \u003ci\u003eNonprofit Marketing Best Practices\u003c\/i\u003e teaches proven marketing techniques that can help your nonprofit stand out among the growing number of organization competing for funding, programs, and volunteers. \u003c\/p\u003e\u003cp\u003eIntroducing services marketing as the foundation for nonprofit marketing planning, this essential handbook addresses vital issues including: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to market intangibles\u003c\/li\u003e \u003cli\u003eDefining services and service products\u003c\/li\u003e \u003cli\u003eThe unique characteristics of service products\u003c\/li\u003e \u003cli\u003eThe marketing-related needs and wants of nonprofits\u003c\/li\u003e \u003cli\u003eBest practices marketing strategies and tactics\u003c\/li\u003e \u003cli\u003eMarketing successes, marketing failures, and company demographics\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eNonprofit leader John Burnett shares everything he's learned during more than three decades managing and consulting nonprofits of every shape and size. Steering clear of business school jargon, \u003ci\u003eNonprofit Marketing Best Practices\u003c\/i\u003e provides the advice and tools you need to understand the challenging environment of nonprofit marketing and the most effective ways to achieve maximum marketing success for your organization. \u003c\/p\u003e\u003cp\u003eFilled with winning marketing concepts, \u003ci\u003eNonprofit Marketing Best Practices\u003c\/i\u003e follows an accessible format that actually instructs readers on how to put strategies into effect for their organization. Written for every nonprofit organization, large or small, this must-have book equips you with the best practices in nonprofit marketing-what to do, what not to do, and how to do it better.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45115908391063,"sku":"9780471791898","price":3156.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780471791898.webp?v=1767271178","url":"https:\/\/atlanticbooks.com\/products\/nonprofit-marketing-best-practices-9780471791898","provider":"Atlantic Books","version":"1.0","type":"link"}