{"product_id":"norms-of-rhetorical-culture-9780300065022","title":"Norms of Rhetorical Culture","description":"\u003cp\u003e • Author(s): Thomas B. Farrell\u003cbr\u003e • Publisher: Yale University Press\u003cbr\u003e • Publisher Imprint: Yale University Press\u003cbr\u003e • BISAC: Methodology\u003c\/p\u003e\u003cp\u003eRhetoric is widely regarded by both its detractors and advocates as a kind of antithesis to reason. In this book Thomas B. Farrell restores rhetoric as an art of practical reason and enlightened civic participation, grounding it in its classical tradition--particularly in the rhetoric of Aristotle. And, because prevailing modernist world views bear principal responsibility for the disparagement of rhetorical tradition, Farrell also offers a critique of the dominant currents of modern humanist thought. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eFarrell argues that rhetoric is not antithetical to reason but is a manner of posing and answering questions that is distinct from the approaches of analytic and dialectical reason. He develops this position in a number of ways: through a series of bold reinterpretations of Aristotle's \u003ci\u003eRhetoric\u003c\/i\u003e; through a detailed appraisal of traditional rhetorical concepts as seen in modern texts from the Army-McCarthy hearings to Edward Kennedy's memorial for his brother, Mario Cuomo's address on abortion, Betty Friedan's \u003ci\u003eFeminine Mystique\u003c\/i\u003e, and Vaclav Havel's inaugural address; and through a fresh appraisal of theories on the character of language and discourse found in contemporary philosophy, literary criticism, anthropology, deconstructionism, Marxism, and especially in Habermas's critical theory of communicative action.\u003cbr\u003e","brand":"Yale University Press","offers":[{"title":"Paperback","offer_id":46893250248855,"sku":"9780300065022","price":4637.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780300065022.webp?v=1770314912","url":"https:\/\/atlanticbooks.com\/products\/norms-of-rhetorical-culture-9780300065022","provider":"Atlantic Books","version":"1.0","type":"link"}