{"product_id":"not-a-marketing-book-marketing-ideas-for-this-age-9798896324065","title":"Not a Marketing Book!: Marketing Ideas for this Age","description":"\u003cp\u003e • Author(s): Siddharth Deshmukh\u003cbr\u003e • Publisher: Notion Press\u003cbr\u003e • Publisher Imprint: Notion Press\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIf marketers thought differently, marketing can become better.\u003c\/p\u003e\u003cp\u003eThis is NOT a regular book on marketing.\u003c\/p\u003e\u003cp\u003eReading these notes and using them intelligently will make you a better marketer. Whether you are a novice or an experienced hand at marketing. And even if you just want to use better marketing thinking for your success.\u003c\/p\u003e\u003cp\u003eThese notes will make you think differently about the familiar, like: Customers that advertise (yes!)\u003c\/p\u003e\u003cp\u003eAdvertisers that Platforms reject (biting the hand that feeds them) Platforms that choose Brands(It's all about the feeling)\u003c\/p\u003e\u003cp\u003eBrands that are created by Sales Activities (brand building done differently)... and more\u003c\/p\u003e\u003cp\u003eThese collected insights are from observations, conversations and learnings. Distilled across markets, practitioners, academics, students, teachers... and sceptics about the discipline of marketing.\u003c\/p\u003e\u003cp\u003eI'd recommend that you read a note or three\u003c\/p\u003e\u003cp\u003eWhen you have a minute or two\u003c\/p\u003e\u003cp\u003eFor a flash of inspiration.\u003c\/p\u003e\u003cp\u003e(Or, just read it over a Saturday afternoon. Both work.)\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46399455953047,"sku":"9798896324065","price":1787.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798896324065.webp?v=1769048555","url":"https:\/\/atlanticbooks.com\/products\/not-a-marketing-book-marketing-ideas-for-this-age-9798896324065","provider":"Atlantic Books","version":"1.0","type":"link"}