{"product_id":"oceania-entrepreneurship-9789811673436","title":"Oceania Entrepreneurship","description":"\u003cp\u003e • Author(s): Vanessa Ratten\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Palgrave MacMillan\u003cbr\u003e • BISAC: Entrepreneurship\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003eThis book focuses on the growth of entrepreneurship in Oceania. This means focusing on cultural endeavors as well as digital and technology-based forms of entrepreneurship. It is the first to explore how Oceania has a distinctive type of business appeal given its strategic position in the world.\u003c\/p\u003e\u003cp\u003eWhilst other regions such as North America, Europe and Africa have been studied in terms of entrepreneurial endeavors, there is a lack of research on Oceania despite it being a unique and important region. This book thus fills this gap by taking a progressive approach as to how entrepreneurship in Oceania is managed, emphasizing the growth of new economic segments and changing geo-political powers.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eVanessa Ratten\u003c\/b\u003e is Associate Professor at La Trobe University, Australia. She is the Programme Coordinator of the Entrepreneurship and Innovation degrees at La Trobe Business School. Dr. Ratten has co-edited more than twenty books about Entrepreneurship including \"COVID-19 and Entrepreneurship: Challenges and Opportunities for Small Business\" (Routledge) and written seven sole authored books including \"Sports Technology and Innovation: Assessing Cultural and Social Factors\" (Palgrave) and \"Frugal Innovation\" (Routledge). Her current research focus is on technology, innovation and entrepreneurship.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Paperback","offer_id":45278846910615,"sku":"9789811673436","price":11752.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9789811673436.webp?v=1769292024","url":"https:\/\/atlanticbooks.com\/products\/oceania-entrepreneurship-9789811673436","provider":"Atlantic Books","version":"1.0","type":"link"}