{"product_id":"on-air-methods-and-meanings-of-radio-9780340652312","title":"On Air: Methods and Meanings of Radio","description":"\u003cp\u003e • Author(s): Martin Shingler\u003cbr\u003e • Publisher: A\u0026amp;c Black 3pl\u003cbr\u003e • Publisher Imprint: A\u0026amp;c Black 3pl\u003cbr\u003e • BISAC: Radio - History \u0026amp; Criticism\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSurpassed by television as the primary source of entertainment and information, radio still has a unique place in the mass media spectrum. At once powerfully pervasive and totally invisible, it's a fascinating subject for study. This wide-ranging theoretical and critical approach provides an in-depth examination of radio's codes (speech, music, noise, and silence), the conventions of using these codes, and the dominant modes of reception. The text offers a vocabulary and methodology for analyzing radio programs, drawing on work by both media theorists and professional broadcasters in Britain, Australia, and North America. Written by an academic and a practitioner, \u003ci\u003eOn Air\u003c\/i\u003e provides a critical overview of radio for media students, as well as suggestions for practical activities, a time-line of major events in the history of radio, and a glossary of key terms.\u003c\/p\u003e","brand":"A\u0026c Black 3pl","offers":[{"title":"Paperback","offer_id":45085553262743,"sku":"9780340652312","price":5468.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780340652312.webp?v=1767265195","url":"https:\/\/atlanticbooks.com\/products\/on-air-methods-and-meanings-of-radio-9780340652312","provider":"Atlantic Books","version":"1.0","type":"link"}