{"product_id":"on-message-television-advertising-by-the-presidential-candidates-in-election-2008-9780739147900","title":"On Message: Television Advertising by the Presidential Candidates in Election 2008","description":"\u003cp\u003e • Author(s): E. D. Dover\u003cbr\u003e • Publisher: Lexington Books\u003cbr\u003e • Publisher Imprint: Lexington Books\u003cbr\u003e • BISAC: Political Process - Campaigns \u0026amp; Elections\u003c\/p\u003e\u003cp\u003eThis book explores how the twelve leading presidential candidates of Election 2008, six in each party, used the major Themes of televised political advertising-images, issues, and attacks-to create campaign narratives justifying their election. Each candidate introduced numerous ads over many months, presenting him- or herself as a qualified leader and advocate of specific public policies, or trying to raise doubts about the images and issues advanced by rivals.\u003c\/p\u003e","brand":"Lexington Books","offers":[{"title":"Hardcover","offer_id":46870118891671,"sku":"9780739147900","price":13970.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780739147900.webp?v=1769995779","url":"https:\/\/atlanticbooks.com\/products\/on-message-television-advertising-by-the-presidential-candidates-in-election-2008-9780739147900","provider":"Atlantic Books","version":"1.0","type":"link"}