{"product_id":"one-insane-idea-fifteen-ideation-techniques-to-spark-breakthrough-business-ideas-9780143478614","title":"One Insane Idea: Fifteen ideation techniques to spark breakthrough business ideas","description":"\u003cp\u003e • Author(s): Singhal Apoorv\u003cbr\u003e • Publisher: PRH India Local Print\u003cbr\u003e • Publisher Imprint: Penguin Business\u003cbr\u003e • BISAC: Creativity\u003c\/p\u003e\u003cp\u003e\u003cspan\u003eHow does someone come up with an insane, audacious idea? Does an idea descend upon us like a bolt of genius, or something deep within us lights a spark of madness? The book highlights 15 key business ideation techniques that will be useful for readers who want to come up with a cool business idea. Importantly it will also help them embrace a mindset of probing, of exploring, and of questioning.\u003c\/span\u003e\u003c\/p\u003e","brand":"PRH India Local Print","offers":[{"title":"Hardcover","offer_id":47862965698711,"sku":"9780143478614","price":455.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780143478614.webp?v=1780477210","url":"https:\/\/atlanticbooks.com\/products\/one-insane-idea-fifteen-ideation-techniques-to-spark-breakthrough-business-ideas-9780143478614","provider":"Atlantic Books","version":"1.0","type":"link"}