{"product_id":"online-consumer-psychology-understanding-and-influencing-consumer-behavior-in-the-virtual-world-9780805851540","title":"Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World","description":"\u003cp\u003e • Author(s): Curtis P. Haugtvedt | Karen A. Machleit | Richard Yalch\u003cbr\u003e • Publisher: Psychology Press\u003cbr\u003e • Publisher Imprint: Psychology Press\u003cbr\u003e • BISAC: Advertising \u0026amp; Promotion\u003c\/p\u003e\u003cp\u003eThis edited volume--sponsored by the SCP and similar to Schumann\/Thorson \"Advertising and the World Wide Web ( 99)\"--contains historical and theoretical foundations of the Internet. It will discuss the structure of Web advertising and serves to better ac\u003c\/p\u003e","brand":"Psychology Press","offers":[{"title":"Hardcover","offer_id":46930588336279,"sku":"9780805851540","price":13533.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780805851540.webp?v=1771607820","url":"https:\/\/atlanticbooks.com\/products\/online-consumer-psychology-understanding-and-influencing-consumer-behavior-in-the-virtual-world-9780805851540","provider":"Atlantic Books","version":"1.0","type":"link"}