{"product_id":"opening-a-restaurant-the-frontline-guide-9798234043467","title":"Opening a Restaurant: The Frontline Guide","description":"\u003cp\u003e • Author(s): Aaron Gersonde\u003cbr\u003e • Publisher: Restaurant Founder\u003cbr\u003e • Publisher Imprint: Restaurant Founder\u003cbr\u003e • BISAC: Strategic Planning\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eOpening a Restaurant is not a dream. It's a high-risk business.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAnd most people walk into it unprepared.\u003c\/p\u003e\u003cp\u003eWhen Aaron Gersonde set out to open his first restaurant, he searched for a simple resource: \u003c\/p\u003e\u003cp\u003eA real, practical guide written by someone who had actually built restaurants.\u003c\/p\u003e\u003cp\u003eIt didn't exist.\u003c\/p\u003e\u003cp\u003eInstead, he found books about cooking, celebrity chefs, and romanticized stories of hospitality-but nothing that explained how restaurants actually operate as businesses.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThis is that book.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eOpening a Restaurant The Frontline Guide\u003c\/em\u003e is a direct, experience-driven manual built from over a decade of developing, structuring, and opening restaurants across the United States and internationally.\u003c\/p\u003e\u003cp\u003eIt is not theory.\u003c\/p\u003e\u003cp\u003e It is not academic.\u003c\/p\u003e\u003cp\u003e It is not written from the outside looking in.\u003c\/p\u003e\u003cp\u003eIt is written from inside the process.\u003c\/p\u003e\u003cp\u003eInside, you'll learn: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to structure your restaurant investment and ownership correctly\u003c\/li\u003e\n\u003cli\u003eHow to build realistic financial projections based on actual market behavior\u003c\/li\u003e\n\u003cli\u003eHow to negotiate leases that don't trap your business before it opens\u003c\/li\u003e\n\u003cli\u003eHow to design operational systems that prevent chaos\u003c\/li\u003e\n\u003cli\u003eHow to build and lead teams in one of the highest turnover industries in the world\u003c\/li\u003e\n\u003cli\u003eHow to avoid the costly mistakes that destroy most restaurants before they succeed\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eRestaurants are one of the most complex small businesses in the world.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWhen built incorrectly, they fail fast-and expensively.\u003c\/p\u003e\u003cp\u003eBut when built correctly, they can become powerful, profitable, and enduring businesses.\u003c\/p\u003e\u003cp\u003eThis book is designed for: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFirst-time restaurant founders\u003c\/li\u003e\n\u003cli\u003eExperienced operators launching new concepts\u003c\/li\u003e\n\u003cli\u003eInvestors evaluating restaurant opportunities\u003c\/li\u003e\n\u003cli\u003eAnyone serious about building a restaurant the right way\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eIf you are planning to open a restaurant, this book will save you: \u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eYears of trial and error\u003c\/li\u003e\n\u003cli\u003eHundreds of thousands of dollars in preventable mistakes\u003c\/li\u003e\n\u003cli\u003eAnd potentially the future of your business\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis is not a story.\u003c\/p\u003e\u003cp\u003eThis is a \u003cstrong\u003efrontline guide\u003c\/strong\u003e.\u003c\/p\u003e","brand":"Restaurant Founder","offers":[{"title":"Paperback","offer_id":47775707693207,"sku":"9798234043467","price":1202.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798234043467.webp?v=1777991987","url":"https:\/\/atlanticbooks.com\/products\/opening-a-restaurant-the-frontline-guide-9798234043467","provider":"Atlantic Books","version":"1.0","type":"link"}