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Operations Research: Principles and Applications by Srinivasan G.

Operations Research: Principles and Applications

by Srinivasan G.
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Book cover type: Paperback
  • ISBN13: 9788120353107
  • Binding: Paperback
  • Subject: N/A
  • Publisher: PHI Learning Pvt Ltd
  • Publisher Imprint: PHI Learning Pvt Ltd
  • Publication Date:
  • Pages: 304
  • Original Price: INR 1095.0
  • Language: English
  • Edition: 4th Ed.
  • Item Weight: 425 grams
  • BISAC Subject(s): General

Services are widely used by people practically in all aspects of life. The globalised era is seeing services being used by a wide cross-section of society from the corporate to the man. The Fourth Edition of the book educates its readers about how marketing strategies are changing and evolving through times.

The new edition comes with updated case studies on various service sectors, such as Hospitality and Tourism (Thomas Cook, Karnataka State Tourism Development Corporation (KSTDC) Ltd., and (Cafe Coffee Day). A new case study “Indian Airline Industry”, has also been introduced to add to the diversity of services. Finance (Credit Card Business of Standard Chartered) and Information Technology are also updated (Infosys and SAP). The cases, set within the Indian context, lend a practical dimension to the subject, familiarizing the students with the developments in the Services Marketing area in India.

The new edition, with its emphasis on recent data and the contemporary Services Marketing scenario, is an ideal companion for the budding managers. It should also be of great use to the practising managers attending various Management Development Programmes (MDPs) and Executive  Development Programmes (EDPs).


New to this edition

•   A new case study “Indian Airline Industry” has been introduced.
•   All case studies of the previous edition have been updated with latest information and developments in the company.
•   Chapter 2 and Chapter 15 of the book have been revised with latest data and illustrations.

R. SRINIVASAN, (Fellow, IIM Bangalore) has served as UGC Emeritus Professor, Department of Management Studies, Indian Institute of Science (IISc), Bangalore. He had his post-doctoral training at the University of Leeds (UK). Professor Srinivasan has more than 39 years of experience with premier institutions such as IISc, Administrative Staff College of India (Hyderabad), and NITIE (Mumbai). He has served with distinction in reputed organisations like Tata Consulting Engineers and Indian Telephone Industries. He is a recipient of the International Statistical Institute Award (1983) and the Colombo Plan Award (1989).

Professor Srinivasan has to his credit more than 200 articles in leading international and national journals. He has authored nine well-established books; four from PHI Learning, including the present book.

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