{"product_id":"opting-in-to-optimization-how-successful-ecommerce-brands-convert-more-customers-increase-profits-and-create-raving-fans-9781544524955","title":"Opting in to Optimization: How Successful Ecommerce Brands Convert More Customers, Increase Profits, and Create Raving Fans","description":"\u003cp\u003e • Author(s): R. Jon MacDonald\u003cbr\u003e • Publisher: Houndstooth Press\u003cbr\u003e • Publisher Imprint: Houndstooth Press\u003cbr\u003e • BISAC: Industries - Retailing\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWith the explosion of direct-to-consumer online retailers, things have been heating up in the e-commerce industry. The differentiators of yesterday have become table stakes for modern brands-those that want to defend their position or gain market share will need to level up from foundational practices to advanced tactics.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eOpting in to Optimization provides a collection of principles that, when applied in a disciplined manner, has proven to help e-commerce leaders capitalize on unprecedented market demand and build sustainable, thriving businesses.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eAuthor \u003cstrong\u003eR. Jon MacDonald \u003c\/strong\u003ehas more than a decade of experience helping globally recognized brands like Nike, Xerox, Adobe, and The Economist design highly effective online purchasing experiences. In this book, he condenses all of that knowledge into a handful of powerful strategies and principles that will accelerate growth without compromising customer experience.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eBrief enough to review in a week, but impactful enough to last a lifetime, this book is a must-read for anyone in a leadership position at an ambitious online retailer.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Houndstooth Press","offers":[{"title":"Paperback","offer_id":45131690180759,"sku":"9781544524955","price":1124.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781544524955.webp?v=1767906350","url":"https:\/\/atlanticbooks.com\/products\/opting-in-to-optimization-how-successful-ecommerce-brands-convert-more-customers-increase-profits-and-create-raving-fans-9781544524955","provider":"Atlantic Books","version":"1.0","type":"link"}