{"product_id":"outside-in-marketing-using-big-data-to-guide-your-content-marketing-9780133375565","title":"Outside-In Marketing: Using Big Data to Guide Your Content Marketing","description":"\u003cp\u003e • Author(s): James Mathewson\u003cbr\u003e • Publisher: IBM Press\u003cbr\u003e • Publisher Imprint: IBM Press\u003cbr\u003e • BISAC: E-Commerce - Internet Marketing\u003c\/p\u003e\u003cp\u003e\u003cb\u003eSupercharge ROI by Rebuilding Content Marketing Around Your Customer  \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eMarketing has always been about \u003ci\u003emy \u003c\/i\u003ebrand, \u003ci\u003emy \u003c\/i\u003eproduct, \u003ci\u003emy \u003c\/i\u003ecompany. That's \"inside-out\" marketing. Today, customers hate it--and ignore it. What does work? Customized messages they already care about. Marketing that respects their time and gives them \u003ci\u003eimmediate value\u003c\/i\u003e in exchange for their attention. Marketing that's \"outside-in.\" \u003cp\u003e\u003c\/p\u003eNow, two renowned digital marketing thought leaders show how to integrate content marketing with Big Data to create high-ROI, outside-in marketing. James Mathewson and Mike Moran share new practices, techniques, guidelines, and metrics for engaging on your customers' terms, using \u003ci\u003etheir \u003c\/i\u003ewords, reflecting \u003ci\u003etheir \u003c\/i\u003emotivations. Whether you're a content marketer, marketing executive, or analyst, you'll learn how to: \u003cp\u003e\u003c\/p\u003e- Ease your customers' pain--solve what keeps them up at night--with compelling content experiences \u003cbr\u003e- Build content that's essential to clients and prospects in each step of their buyer journeys \u003cbr\u003e- Integrate search and social data into all facets of content development to continually improve its effectiveness \u003cbr\u003e- Build evergreen content that is continuously improved to better meet the needs of your clients and prospects \u003cbr\u003e- Apply advanced machine learning, text analytics, and sentiment analysis to craft more discoverable, shareable content \u003cbr\u003e- Shape your messages to intercept your clients' and prospects' information discovery in Google \u003cbr\u003e- Transform culture and systems to excel at outside-in marketing \u003cbr\u003e","brand":"IBM Press","offers":[{"title":"Paperback","offer_id":45048865685655,"sku":"9780133375565","price":312.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780133375565.webp?v=1769223613","url":"https:\/\/atlanticbooks.com\/products\/outside-in-marketing-using-big-data-to-guide-your-content-marketing-9780133375565","provider":"Atlantic Books","version":"1.0","type":"link"}