{"product_id":"paula-scher-twenty-five-years-at-the-public-a-love-story-9781616898649","title":"Paula Scher: Twenty-Five Years at the Public: A Love Story","description":"\u003cp\u003e • Author(s): Paula Scher\u003cbr\u003e • Publisher: Princeton Architectural Press\u003cbr\u003e • Publisher Imprint: Princeton Architectural Press\u003cbr\u003e • BISAC: Graphic Arts - Branding \u0026amp; Logo Design\u003c\/p\u003e\u003cp\u003e\u003cb\u003e2021 AIGA \"50 Books\/50 Covers\" Award winner, Book \u0026amp; Cover categories\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eA larger-than-life figure in the design community with a client list to match, Paula Scher turned her first major project as a partner at Pentagram into a formative twenty-five-year relationship with the Public Theater in New York. This behind-the-scenes account of the relationship between Scher and \"the Public,\" as it's affectionately known, chronicles over two decades of brand and identity development and an evolving creative process in a unique \"autobiography of graphic design.\"","brand":"Princeton Architectural Press","offers":[{"title":"Paperback","offer_id":45035725258903,"sku":"9781616898649","price":3089.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781616898649.webp?v=1769212203","url":"https:\/\/atlanticbooks.com\/products\/paula-scher-twenty-five-years-at-the-public-a-love-story-9781616898649","provider":"Atlantic Books","version":"1.0","type":"link"}