{"product_id":"performing-consumers-global-capital-and-its-theatrical-seductions-9780415339452","title":"Performing Consumers: Global Capital and its Theatrical Seductions","description":"\u003cp\u003e • Author(s): Maurya Wickstrom\u003cbr\u003e • Publisher: Routledge\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Consumer Behavior - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003ePerforming Consumers\u003c\/em\u003e is an exploration of the way in which brands insinuate themselves into the lives of ordinary people who encounter them at branded superstores. \u003c\/p\u003e\u003cp\u003eLooking at our performative desire to 'try on' otherness, Maurya Wickstrom employs five American brandscapes to serve as case studies: Ralph Lauren; Niketown; American Girl Place; Disney store and \u003cem\u003eThe Lion King\u003c\/em\u003e; and The Forum Shops at Caesar's Palace in Las Vegas. In this post-product era, each builds for the performer\/consumer an intensely pleasurable, somatic experience of merging into the brand and reappearing as the brand, or the brand's fictional meanings.\u003c\/p\u003e\u003cp\u003eTo understand this embodiment as the way that capital is producing subjectivity as an aspect of itself, Wickstrom casts a wide net, drawing on: \u003c\/p\u003e\u003cul\u003e \u003cli\u003ethe history of capital's relationship with theatre\u003c\/li\u003e \u003cli\u003epolitical developments in the United States\u003c\/li\u003e \u003cli\u003erecent work in political science, philosophy, and performance studies. \u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eAn adventurous study of theatrical indeterminancy and material culture, \u003cem\u003ePerforming Consumers\u003c\/em\u003e brilliantly takes corporate culture to task.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Paperback","offer_id":46891816845463,"sku":"9780415339452","price":5636.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780415339452.webp?v=1770276754","url":"https:\/\/atlanticbooks.com\/products\/performing-consumers-global-capital-and-its-theatrical-seductions-9780415339452","provider":"Atlantic Books","version":"1.0","type":"link"}