{"product_id":"personas-user-focused-design-9781447140832","title":"Personas - User Focused Design","description":"\u003cp\u003e • Author(s): Lene Nielsen\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Springer\u003cbr\u003e • BISAC: General\u003c\/p\u003e\u003cp\u003eContending that people view each other as individuals, not classifiable types in a segmented society, this volume explains a versatile concept of user-focused design, solidly backed by research, and helpful in IT product design as much as character-led mo\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Hardcover","offer_id":47599255814295,"sku":"9781447140832","price":14302.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781447140832.webp?v=1775003735","url":"https:\/\/atlanticbooks.com\/products\/personas-user-focused-design-9781447140832","provider":"Atlantic Books","version":"1.0","type":"link"}