{"product_id":"perspectives-on-framing-9781138978300","title":"Perspectives on Framing","description":"\u003cp\u003e • Author(s): Gideon Keren\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis\u003cbr\u003e • Publisher Imprint: Psychology Press\u003cbr\u003e • BISAC: Cognitive Psychology \u0026amp; Cognition\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eLanguage comprises a major mark of humans compared with other primates and is the main vehicle for social interaction. A major characteristic of any natural language is that the same communication, idea, or intention can be articulated in different ways--in other words, the same message can be \"framed\" differently. The same medical treatment can be portrayed in terms chance of chance of success or chance of failure; energy reduction can be expressed in terms of savings per day or savings per year; and a task can be described as 80% completed or 20% uncompleted. In this book, contributors from a variety of disciplines--psychology, linguistics, marketing, political science, and medical decision making--come together to better understand the mechanisms underlying framing effects and assess their impact on the communication process.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Paperback","offer_id":45237275295895,"sku":"9781138978300","price":4326.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781138978300.webp?v=1769216088","url":"https:\/\/atlanticbooks.com\/products\/perspectives-on-framing-9781138978300","provider":"Atlantic Books","version":"1.0","type":"link"}