{"product_id":"persuade-the-4-step-process-to-influence-people-and-decisions-9781119778516","title":"Persuade: The 4-Step Process to Influence People and Decisions","description":"\u003cp\u003e • Author(s): Andres Lares\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Decision Making \u0026amp; Problem Solving\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWhen selling, buying, negotiating, or communicating in business and in life we aim to achieve our objectives without making the other party feel used or exploited. And while there are many excellent books on these topics, none examine the common mechanisms that determine how humans make decisions, and, as a result, the persuasion techniques that could be associated with this process. \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003ePersuade\u003c\/i\u003e, negotiation experts and authors, Andres Lares, Jeff Cochran, and Shaun Digan, deliver a unique combination of original research, scientific studies, real-world examples, and practical exercises. The book is a fun and insightful read that is simultaneously authoritative, rigorous, and credible. \u003c\/p\u003e\u003cp\u003eThe accomplished authors offer readers an in-depth, up-to-date, and scientific book written in an accessible and commonsense manner. It empowers readers with an easy-to-use, 4-step process that delivers on its promise to revolutionize the way readers will persuade, negotiate, and generally communicate with other people. \u003c\/p\u003e\u003cp\u003e\u003ci\u003ePersuade\u003c\/i\u003e will teach you how and why people make decisions and give you the tools to improve your ability to influence others with confidence, integrity, and success. \u003c\/p\u003e\u003cp\u003eMuch like the authors' corporate training, \u003ci\u003ePersuade\u003c\/i\u003e will become the go-to resource for executives, managers, entrepreneurs, salespeople, and other business leaders who seek to strengthen their communication abilities and improve their professional performance.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45158285901975,"sku":"9781119778516","price":1580.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781119778516.webp?v=1769207204","url":"https:\/\/atlanticbooks.com\/products\/persuade-the-4-step-process-to-influence-people-and-decisions-9781119778516","provider":"Atlantic Books","version":"1.0","type":"link"}