{"product_id":"persuading-people-an-introduction-to-rhetoric-9781137003676","title":"Persuading People: An Introduction to Rhetoric","description":"\u003cp\u003e • Author(s): Robert Cockcroft\u003cbr\u003e • Publisher: Palgrave\u003cbr\u003e • Publisher Imprint: Palgrave\u003cbr\u003e • BISAC: Communication Studies\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003eFrom the ancient rhetoric of Aristotle to political speeches today, this new edition of \u003cem\u003ePersuading People\u003c\/em\u003e investigates and illuminates the art of persuasion. Starting with basic theory, the authors go on to analyse the rhetorical composition of different kinds of texts, from poetry to politics and drama to advertising. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThis comprehensively updated third edition\u003cbr\u003e- includes brand new sections on non-western rhetorics, contemporary rhetoric and rhetorical delivery\u003cbr\u003e- adds material on schema and other forms of cognitive rhetoric\u003cbr\u003e- provides new examples, as well as more practice exercises \u003cp\u003e\u003c\/p\u003eWith its friendly tone, \u003cem\u003ePersuading People\u003c\/em\u003e is an invaluable introduction to the field for students of English Literature, Language and Linguistics, Drama, Communications and Media Studies.","brand":"Palgrave","offers":[{"title":"Paperback","offer_id":45085720903831,"sku":"9781137003676","price":4983.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781137003676.webp?v=1767142860","url":"https:\/\/atlanticbooks.com\/products\/persuading-people-an-introduction-to-rhetoric-9781137003676","provider":"Atlantic Books","version":"1.0","type":"link"}